How to use these
Paste a prompt into ChatGPT, Claude, Gemini or Copilot (the free versions are fine) and swap the [brackets] for your own details.
You're responsible for what goes in a listing. Give the AI only true facts, and check every claim, measurement and feature before it goes live. Leave clients' names, addresses and finances out of the chat.
Listings
Write a property description from your notes
You're back from a valuation with a page of notes.
Write a property description for a portal listing. Facts: [type, bedrooms, bathrooms, area, key features, condition, outside space, parking, tenure, anything notable]. Nearby: [transport, schools, shops, as facts]. Around 180 words, plain and specific, no clichés like "deceptively spacious", and only use the facts I've given. Start with the strongest feature.
Tip: Ask for "a 60-word version for social media" afterwards.
Three headline options
The first line is what gets the click.
Write five short headline options for this property: [key facts]. Each under 12 words, factual, leading with what a buyer would search for.
Check a listing before it goes live
A second pair of eyes at 5.55pm.
Check this property description for typos, anything unclear, any claim that sounds exaggerated or that I'd need evidence for, and anything a buyer would want to know that's missing: [paste it].
Vendors and landlords
Write a weekly vendor update
Friday, and twenty vendors want to hear from you.
Write a short weekly update to a vendor. This week: [number] viewings, [number] enquiries, feedback themes: [themes], portal views: [figure if you have it]. My honest advice: [your advice, e.g. hold / consider a price change]. Warm, straightforward, under 130 words.
Have the price conversation
Six weeks on the market and no offers.
Help me write a tactful email to a vendor suggesting a price reduction from [price] to [price]. The evidence: [viewings, feedback, comparable sales]. Be respectful, lead with the evidence, explain what the change is likely to do, and offer a call. Under 150 words.
Follow up a valuation you didn't win yet
You valued it ten days ago and they've gone quiet.
Write a friendly follow-up to a homeowner whose property I valued on [date]. I'd like to know if they have questions and whether they're closer to deciding. Mention one thing specific to their property: [detail]. No pressure, under 90 words.
Buyers and tenants
Turn viewing feedback into a tidy summary
After a Saturday of back-to-back viewings.
Here are my rough notes on feedback from today's viewings, with names removed: [paste]. Summarise the common positives, the common objections, and what I should tell the vendor. Only use what's in my notes.
Reply to a portal enquiry so they book
An enquiry has landed and speed matters.
Write a reply to someone who enquired about [property]. Thank them, answer their question: [question and true answer], offer these viewing slots: [slots], and ask the two things I need to know: their position and timescale. Friendly, under 100 words.
Chase a sale that's stuck
The chain has gone quiet.
Write a polite chaser to [a solicitor / a buyer / a broker] about [what's outstanding] on a sale agreed on [date]. Ask for a clear update and a date. Firm, courteous, under 80 words.
Winning instructions
A week of local social posts
The branch page hasn't been updated since spring.
Give me seven social media post ideas for an estate agency in [area]: a local spot, a market fact I can verify, a tip for sellers, a tip for first-time buyers, a behind-the-scenes moment, a recent success without private details, and a question. Write each caption in under 50 words.